Selected work, end to end.
Cases I’ve led across consumer growth, mobility, marketplaces, SaaS, and internal systems. Each one stays here because it earned a real outcome — not because it photographed well.
Growth, discovery, community
A collection of consumer work across growth, ecommerce discovery, subscriptions, and community products.
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Subscription growth at scale
I led growth design for HPlus at HungerStation, turning a cardless trial-expiry problem into a multi-touchpoint reactivation system that helped scale daily subscription registrations from 600-800 to about 5,000.
iOS + Android · Consumer -
Designing discovery loops for Quick Commerce
I led a series of Quick Commerce discovery experiments at HungerStation, placing relevant grocery entry points inside high-attention moments across the food-ordering journey.
iOS + Android · Consumer -
Community Q&A from zero
0-to-1 community product for crafters. Creative Fabrica needed a space where their users could ask questions, share answers, and discover each other's work, without it feeling like a generic forum bolted onto a marketplace.
iOS + Android + Web
Mobility and transit
Work across booking, ride planning, driver tools, and transit products for people moving through cities.
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Redesigning SWVL's post-booking experience
I redesigned SWVL's post-booking experience so riders could understand pickup, vehicle, captain, policy, and next steps after checkout.
B2C mobile -
Helping driver partners plan their week
A weekly trip-planning view for captains and the operations teams forecasting supply.
Android · Driver app -
On-demand rides in a scheduled transit app
Flexible on-demand booking added inside SWVL's scheduled-route consumer app.
iOS + Android -
Selected design works at Olacabs
Selected ride-hailing work across safety, payments, categories, and trip experiences.
iOS + Android
SaaS and operational systems
Internal tools, dashboards, support systems, and operational products for teams running complex workflows.
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In-app support from zero to launch
Full product design for Hotline.io after Freshdesk acquired Konotor, covering the agent dashboard, campaigns, FAQs, and mobile SDKs.
Web dashboard + mobile SDK -
Create, manage, and run public transit
A platform for agencies to plan fixed routes, manage demand-responsive transit, and run daily network operations.
Web platform -
Fleet management for large supply partners
Large fleet operators running 40+ buses on SWVL's network had no dashboard to manage their vehicles and drivers. The Vendor Portal gave them a single surface to monitor fleet status, manage driver assignments, and track contract performance.
Web dashboard -
Dashboard and reports redesign
Redesign of Hubstaff's main dashboard and reports surface, a time-tracking and workforce management platform used by remote teams. Circa 2018.
Web
Marketplaces and zero-to-one
Marketplace and early-stage product work across commerce, trust, discovery, and new user journeys.
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Platform trust and category design
Selected design work at Udaan across platform trust, ratings systems, and category experiences for Electronics and Fashion, part of a team building ecommerce for a fast-growing B2B marketplace.
iOS + Android -
Power bank rental, designed from zero
0-to-1 app for a startup building power bank rental stations across India. The market was brand new, the hardware was in development, and there was no comparable product in the country to borrow from.
iOS + Android