On-demand rides in a scheduled transit app
Demand-Responsive Transit brought flexible, on-demand booking into SWVL's scheduled-route consumer app, serving zones where fixed routes couldn't run economically.
Reflections
DRT sat at the intersection of two very different product models: the predictability of scheduled transit and the flexibility of on-demand ride booking. For SWVL users familiar with fixed routes, the pickup and dropoff experience was meaningfully different: no fixed station, no scheduled departure, more like a hail than a reservation.
The design challenge was introducing that flexibility without breaking the mental model that made SWVL feel safe and legible. Users needed to understand they were booking something different, not broken.
Team: Vivek (Design Lead), Shyl (Design), Surbhi (PM Lead), Ehab (Engineering Lead)