Hi There 👋🏽
I am Shylendar Murali
a digital product designer
drawing rectangles for the last 10+ years at places like
Some recent products built by me 🙂
Youtube Profiles Extension
YT Profiles brings netflix style profile-style switching to YouTube so your recommendations stay intentional.
Install Extension ⤳ Chromestore
MakeGradient.com
Browser-based WebGL gradient editor. Real-time mesh gradients, color math, and Figma export - built for personal use now a free tool to use for all
Visit Site ⤳ makegradient.com
Open Source Animation first charting js library with granular controls
In the kiln. Products which are in Private Beta and launching soon
Tulir.app
Open-source AI-native unmoderated ux research product to run task based studies
Consumer / Mobile / B2B
My most recent design works.
Select Works from HungerStation
B2C ⁕ Mobile ⁕ Growth ⁕ Design Leadership
Was responsible for the Discovery features of Quick commerce + Grocery division and later led the growth charter handling the HPlus subscription program.
Outcomes
Coming Soon- Increase of 80Mn+ euros in subscription revenue.
- Core new features brought in 110Mn SAR in Additional quick commerce revenue
Post Booking Experience @ SWVL
B2C ⁕ Mobile ⁕ Design Leadership
End-to-end redesigning of the post-booking experience a user of SWVL would experience. I led the design efforts for this project
Outcomes
View Project- 14% Reduction in paid cancellations.
- 4.80% Reduction in churn users after a booking*
- 20% Reduction in support tickets & captain calls
Ask CF by Creative Fabrica
0 to 1 ⁕ Mobile ⁕ Web
0 to 1 design work for Creative Fabrica to build their community product AskCF contracted through A.teams.
AskCF is a community tool targeted at crafters from specific niches like sublimation to connect and help out with Question & Answers
Transit Control Center @ SWVL
B2B ⁕ B2G ⁕ Web
Design for the transit control centre to manage fixed lines, Demand Responsive transit, and Overall transit operations.
Converting existing internal swvl capabilities into a product offering that transit agencies can use.
Works at Ola Cabs
B2C ⁕ Mobile ⁕ Design Leadership
Collection of previews of design work delivered at Ola Cabs – Not a detailed case study
A little about me
I first dabbled into the world of design/web around 2008, when dreamweaver was on death bed. Somehow landed on photoshop cs1 cracked. I started downloading landing page, graphic design psds and fiddled around it. (have to thank all the design resources sites from back in the day)
Around 2010/11 I discovered WordPress, and I built numerous websites on wp over the next couple of years. Picked up php, javascript along the way.
One thing led to another. I started a design agency in 2012 while in university. That's when real UX projects began showing up at my door from my existing clientele.
And thus, my journey as a Product designer began, I was fortunate enough to learn the trade and skills through real-life projects and working with amazing folks.
I have had the privilege to contribute to these amazing brands
