About

Designing since 2012. Building because shipping changed the standard.

I’m Shyl. I work as a senior product designer across consumer growth, mobility, marketplaces, SaaS, and the operational systems that sit behind them. Today I split time between client work and a few products of my own.

Shyl standing outdoors in Riyadh
Shylendar Murali Riyadh / Chennai

I started with Photoshop, CSS, and WordPress — before product design was a job title.

From there I moved across agencies, startups, consumer products, SaaS, marketplaces, and operational systems. The throughline is simple: make complicated things feel clear, make useful products feel considered, and keep enough craft in the work that people trust it before they understand every detail.

The reason I kept building things on the side — tools, extensions, small products — is that shipping moved the standard for what a designer can be responsible for. Once you’ve sat with production constraints, taste stops being a separate department. The decisions you make on a Figma frame and the decisions you make in a pull request stop being two different jobs.

Where I work

Three kinds of brief.

Growth

Consumer work with business pressure.

Subscriptions, discovery, retention, booking flows, marketplace trust, and the conversion moments where design has to earn its place in the P&L. The work has to move a number.

Systems

Products with messy moving parts.

Dashboards, operational tools, SaaS workflows, internal platforms, and ops surfaces. Clarity is the product. The job is reducing ambiguous states one screen at a time.

Builder

Design taste with build fluency.

WebGL tools, extensions, prototypes, and production-aware decisions that survive implementation. I make the thing I'd want a partner engineer to inherit.

Where I’ve been

A condensed timeline.

  1. 2026 — present Independent builder Self-directed products & tools
  2. 2024 — 2025 Senior product designer HungerStation (Delivery Hero)
  3. 2021 — 2024 Design lead SWVL (mobility, marketplaces, internal systems)
  4. 2018 — 2021 Senior product designer Hubstaff, Flumbo, freelance
  5. 2015 — 2018 Product designer Hotline.io / Freshworks
  6. 2012 — 2015 Designer / front-end Agencies and early startups
footprint designed markets
footprint

Designed Markets

Designed market stamp of India
India
Designed core e-commerce, mobility, & fintech platforms.
Designed market stamp of Egypt
Egypt
Pioneered mass-transit solutions and booking channels in Cairo.
Designed market stamp of Saudi Arabia
Saudi Arabia
Led consumer growth, subscriptions, and retention engines.
Designed market stamp of Kenya
Kenya
Engineered operational dashboards & captain dispatch systems.
Designed market stamp of Brazil
Brazil
Consulted on logistics & delivery dispatcher apps.
Designed market stamp of United Kingdom
United Kingdom
Shipped global SaaS tools and tracking extensions.
Designed market stamp of United States
United States
Designed global SaaS products and developer platforms.
archive travel chronology
logs

Travel Archive

Travel stamp of Japan
Japan
Explored Tokyo, Kyoto, and Osaka in 2024. Studied minimalist layouts.
Travel stamp of Singapore
Singapore
Visited in 2023. Explored smart city systems and urban design.
Travel stamp of Thailand
Thailand
Traveled through Bangkok and Southern Islands in 2023.
Travel stamp of Malaysia
Malaysia
Visited Kuala Lumpur. Explored regional e-commerce setups.
Travel stamp of Sri Lanka
Sri Lanka
Traveled in 2022. Explored ancient ruins and tea plantations.
Travel stamp of Georgia
Georgia
Explored Tbilisi and hiked the Caucasus mountains in 2025.
Travel stamp of Baku
Baku
Visited Azerbaijan. Explored ancient gates & Caspian architecture.
Travel stamp of U.A.E.
U.A.E.
Traveled to Dubai & Abu Dhabi. Studied hyper-growth city systems.
Travel stamp of Oman
Oman
Explored Muscat, traditional Nizwa forts, and sailing coasts in 2023.
Strengths

What I’m known for.

  • Product judgment under ambiguity
  • Research that informs decisions, not decks
  • Information architecture
  • Interaction design
  • Visual systems
  • Frontend taste
  • WebGL / shaders
  • Prototyping
  • Design leadership
  • Cross-functional partnership